He explains this in an essay he wrote called "The Mosaic and the Plate Glass," but in short form, here's the principle (from Yours, Isaac Asimov(:
"I simply make use of the English language. I never use a long word when a short one will do or literary trickery when plain-speaking will do. Doing all that, I am capable of convincingly treating my readers as my intellectual equals, and in return for that, they will go to all lengths to understand me."
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